In his debut publication titled “The Death of the Salesman and the Rise of the Trusted Financial Advisor”, serial entrepreneur Andre Roos explores how to establish trust, become a valued consultant, and build long-lasting success in salesmanship.

“With all information at our finger tips, the role of a sales professional has drastically changed. I believe that trust is more important than any kind of sales technique. Building trust and teach others to do it is what inspired me,” says Roos on what motivated him to pen and release the guidebook.

According to Roos, the overall theme of the book is about building long-term trust with clients and becoming a valued advisor in their lives, and not just somebody who is trying to sell a policy or other financial products. It also aims to move away from the stigma of salespeople and focuses on service and trust.

The book is particularly designed for financial advisors who need new tools to build a solid financial practice. In addition, Roos hopes to effectively introduce fresh ideas on how to build a long-term sustainable financial practice with excellent client retention.